Search-Engine Optimization

There are now at least two parts to search engine optimization:

1) Pay a bid fee for upfront ranking to one or more of the major search engines including Google, MSN, Yahoo, Safari and Ask Jeeves. We can help you subscribe to these services.

2) But still important and often ignored is to be ranked near the top of search lists for "Keywords" actually used by prospective customers when referring to your specific Product (s). Why because web users realize that it is that second group of search results that are done by honest ranking or high use by interested customers. Newww-Way has significant and successful experience in improving these honest site and page rankings for clients.

What are some of the reasons why honest search engine rankings are sub-optimized?:

Use of technical terms as keywords and page titles rather than words used by clients or customers.
Page titles, pictures, page descriptions and other text do not reflect the customer's terminology and key word choices.
Search engine registration was inadequately performed or not completed through the right providers.
Assumption that all search engines work alike. They do not.
Customer surveys were not used to gather keywords and test customer thinking.
Highly ranked competition was not researched adequately. Just like in any other marketing effort, winners meet or beat competitive moves.
Site is not maintained to optimize search engine search results for new products.
Traffic builders were never instituted. For example, business cards, advertising, phone messages, voice response units were not updated or used to announce the web address or content.
The site is not a hyperlink destination for any or many sites.
Newww-Way was not contacted to do a web search optimization review and design change.
Newww-Way was not contacted to do a monthly site optimization review.

Contact Newww-way today at 714-501-2932 or by using our contact form. It is time to optimize your web search ranking.